In a world where time is a precious commodity, finding ways to streamline tasks without sacrificing quality is essential. Whether you're a business owner, a social media manager, or just someone looking to add a touch of professionalism to personal projects, Canva’s template editing features can...

Pain Points: What You Must Know About Your Potential Clients How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what...

Copywriting 101: Features vs. Benefits (And How to Know the Difference) If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say things...